1. It's Cheaper. Using a low cost solution is far cheaper than an agency and frees up employee time to grow your business in other ways. 2. It's Safer. There…
Ménage à Trois translates to "Household of three". Here at Social Sonar, we often talk about the Virtuous Cycle, the three services that complement and feed each other seamlessly to…
The first question most business owners ask when presented with a newmarketing plan: How much will this cost? The second question: Howmuch business will it bring in? The big question…
Recently, we posted an article by Melinda Emerson entitled, "Using Social Media to Test Your Idea Before You Try to Sell It." In it, she discussed using social media as…
Today, we read an article about how OtterBox's CEO doesn't use social media. He is not anti-social media, mind you. He just understands that: "Social media is serious business, and…
OfficeArrow and Social Strategy 1 surveyed small business owners in November 2011 to determine "The State of Social Media in Small Business." They found that, although most small business owners…
HubSpot recently released a report entitled, "Social Link Building," which is a ten-step guide to helping companies create inbound links (also known as backlinks). Inbound links are "incoming links to…
Hubspot recently sponsored a report by Watershed Publishing's Data Insights entitled, "The Social Media Data Stacks," which was filled with charts for business marketers. We have gathered some of the…
While you may certainly join #TeamFollowBack on Twitter and gain thousands of followers in a matter of weeks, there are no guarantees that your fellow Follow Back-ers are interested in…
Like promoting your business to potential customers, using social media to recruit employees seems like a no-brainer. LinkedIn was specifically created to help users maintain professional connections. And, if almost…