Can you believe it? Twitter isn't even ten years old and it's already going under the knife for a little nip and tuck. The platform is getting ready for some cosmetic…
While you might be tempted to rest on your laurels, continue to update the social channels that have become the staples of your social media strategy, capture some analytics, and call it a day, there's more to be mined from your tweets and posts.
Unpaid reach may not be what it used to be, but don't throw in the towel just yet. It's time to get creative, refine your social strategy, and put these steps in place to make sure you reach the largest audience you can.
Online chatter may seem random and chaotic when you're engaged in it, but these six conversational archetypes shed some light on the overall patterns that give Twitter communities structure.
On the surface, it looks like we're all experts on a bigger variety of subjects than ever before. Our publishing personas seem to reflect an unprecedented depth and breadth of knowledge based on the content we share. But in reality, the content we share is quickly shared without great foresight or analysis.
Part of Twitter's beauty is the way it forces users to be concise. Many interactions on Twitter consist of "one-offs," retweets, short replies and, on occasion, longer back-and-forth exchanges that…
Having a presence on a social media platform is only half the battle. Knowing what to do once you get there is what really separates you from your competition.
There's no secret to Twitter success, just a few simple steps you should follow.
For those of you who have time to write your own Facebook posts and Twitter tweets, here's a helpful guide based on what we tell our own writers. General Social…
Growing a fan base on Facebook is less of a "Build it, and they will come." philosophy and more of a "Respectfully join the conversation." situation. Increasing your audience requires…