Social Media in the News

Here are our top five social media stories in the news this week: 1. Women Take Social Media Privacy More Seriously Than Men Do In 2011, 63% of adults reported…

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Social Media Statistics

A web analytics company, comScore, just released a report called "It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed." Here are some of the highlights, which you can use to help plan where you should spend time promoting your business.

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Social Media and Lead Generation

By cross-promoting Facebook posts, likes and tweets, you will link your social media optimization (SMO) to your SEO program. Therefore, by communicating with your customers on social media sites, you may actually raise your SEO rankings.

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Social Media and Fundraising Events

Social media isn't just for raising awareness about your business. You can also use it to promote events at your store or do fundraising. Here are two stories about how social media helped increased awareness of recent fundraising events.

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There Is No Overnight Success

Even as you build your fan and friend bases, you can't always expect to see sales in your store immediately. Think of the social media game as more of a process to build brand loyalty first, and then the sales will follow.

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Do You Get Your News from Social Media?

Certainly with so many Internet news sites, and with print newspapers' subscription numbers dwindling, newspaper advertisements must be following the same trend as television. This means that you should at least be considering what the Internet and social media can do for you.

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