If you're not embracing all the marketing tools the web has to offer, you may be playing it too safe. If the idea of making mistakes has you shying away from social media, check out these four common pitfalls.
With a growing emphasis on online shopping, your business's digital presence is more important than ever. Are you prepared to come out of the holiday season a winner? Here are some tips to help you get there!
Your social strategy may be great today, but shifting trends, changing tastes and the arrival of new social networks can all change that very quickly! Here are a few signs it may be time to rethink your social media strategy.
The holidays are fast approaching. If you haven't done it by now, you should create a marketing plan outlining your approach to each of the following 2013 shopping holidays.
Contrary to what you may believe, you don't have to be a huge company like Southwest Airlines to pull off a well-executed display of marketing savvy. Let's take a look at some lessons learned from Holly's story and how you can make Southwest's approach work for your own business.
Sometimes a company uses the power of social media to brighten someone's day, put the icing on the cake of a great customer service experience, or quickly resolve an issue…
With social media at your fingertips, it can be hard to put your phone aside, focus on the present moment and disconnect from the ever-present fear that you might be missing out on something else.
With better approaches to blogging, e-mail marketing and social media, you can broaden your reach, invigorate your base and ultimately carry out your mission more effectively.
If a Norwegian band can harness the power of the internet to raise its profile in such a powerful and immediate way, can you do the same? Here's what we can learn about viral videos from "What the Fox Say."
If you think celebrities are the only people getting constantly caught on film by roving bands of photographers, we've got news for you. Everyone's an amateur documentarian these days, and…