It makes sense for big brands like Nike and Coke to for over some cash to reach your newsfeed, but what about nonprofits and online activists that use the network to promote their causes?
While you might be tempted to rest on your laurels, continue to update the social channels that have become the staples of your social media strategy, capture some analytics, and call it a day, there's more to be mined from your tweets and posts.
Unpaid reach may not be what it used to be, but don't throw in the towel just yet. It's time to get creative, refine your social strategy, and put these steps in place to make sure you reach the largest audience you can.
On the surface, it looks like we're all experts on a bigger variety of subjects than ever before. Our publishing personas seem to reflect an unprecedented depth and breadth of knowledge based on the content we share. But in reality, the content we share is quickly shared without great foresight or analysis.
We're here to walk you through Facebook's new promotion changes and help you find out how they could benefit your business.
For those of you joining this program already in progress, it's hard to deny that Facebook has become a virtual, modern-day version of the yellow pages-- with one glaring exception:…
With the new graph search option, it's easier to find out where your followers live, what kind of shows or movies they enjoy and even what kind of posts they've engaged with in the past.
By now, you've probably heard about the overhaul of Facebook's design. You may even be on the waiting list to try it out. Facebook has undergone major redesigns in the…
Facebook is something everyone has these days, but marketers can still find creating and using social media pages overwhelming. How much posting is too much? What do you post to…
For those of you who have time to write your own Facebook posts and Twitter tweets, here's a helpful guide based on what we tell our own writers. General Social…