Facebook

After unleashing its new Timeline format, all signs point toward Facebook changing how they format their ads. We wrote about how to use Facebook's paid ads here: Facebook Ads /…

If brand recognition is one of your ultimate goals, then a Facebook fan page is one of your best bets. It will allow the general public to access your business instantly, which is what people have come to expect these days.

Everyone is trying to cash in on the social media marketing craze. The biggest player in the social media game for now is Facebook. So how do you get Facebook fans?

EyeTrackShop recently did a study for Mashable to help determine what people actually looked at when they went to some of the top Facebook fan pages. Here's what they found.

How do you know your page is "working" for you? Welcome to Facebook Insights.

Much like Facebook Ads, the Sponsored Story targets your potential clients by content from your fan page. However, with Sponsored Stories, you are using one of your fans to promote your business.

Facebook is a popular place for businesses to connect with their customers.  Although social media sites should be a place for you to have a conversation with your customer, rather…

Facebook recently changed its layout (again) and people were not happy. If your business does not have 750 million customers, then perhaps you should not follow Facebook's lead and change your website layout every few months.

There are really three options for you once you decide to put your business on Facebook. Each method has positives and negatives.