A Company Page is a place for companies to provide more information about their products and services, job opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.
Small Business Saturday is less about competing with Black Friday and more about showing your customers that the big stores cannot compete with the personal touch of a small business.
Hoping to be the Facebook killer (as Facebook was to Myspace), there was much hoopla surrounding Google's new venture. It was quickly learned that the general public had no reason to jump ship from Facebook as they, and their friends, already had a place to gather.
The stress of life can get to all of us. However, if we are in an industry where we are dealing with customers, we need to make sure we don't take it out on them.
In 2010, Pew Research Center released a report called, "Millennials: A Portrait of Generation Next." The report sums up their research on the Millennials, calling them: "confident, self-expressive, liberal, upbeat and open…
People thought social media sites like Facebook and Twitter would make email obsolete, but the truth is, email is social media's "secret weapon".
There are only so many hours in a day, and you can't spend 24 of them on your business. You need to determine the areas in which you are adept and admit where you might need help.
Facebook recently changed its layout (again) and people were not happy. If your business does not have 750 million customers, then perhaps you should not follow Facebook's lead and change your website layout every few months.
Even as you build your fan and friend bases, you can't always expect to see sales in your store immediately. Think of the social media game as more of a process to build brand loyalty first, and then the sales will follow.
Small businesses, which were once the lifeblood of our country, are the key to bringing the economy back. The American Dream cannot be lost.