YouTube (along with Facebook and Twitter) was named one of the top-valued social media sites, according to a global study carried out by the brand value rating agency BV4, in cooperation with the Department of Social Media Management of the HWZ University of Applied Sciences in Business Administration Zurich.
Facebook has an estimated brand value of $29.1 billion, followed by YouTube with a brand value of $18.1 billion, and Twitter with $13.3 billion.
How can you use YouTube (or other video sharing websites) to further your brand?
Even if you can’t afford an expensive camera crew to film a commercial
for you, with just a simple Flip camera, you can easily video, edit and
publish your own message on YouTube. There are many programs such as
Windows Movie Maker or iMovie that allow you to edit videos on your
own.
After you have created your video and uploaded it to YouTube, we suggest
that you share it on other social media sites: Facebook, Twitter,
Tumblr, Google+, etc. Where ever you interact with your customers, you
should share the link to your video. If you send newsletters or write
blogs, you can include the link (or embed it into the document).
Here is a video, which explains how to leverage YouTube with other
social media sites:
http://rismedia.com/2012-02-20/weekly-video-tip-leveraging-youtube-with-social-media/
At Social Sonar, we agree that using video to help spread your message
is a great idea. If you missed our video, you can view it below:
Let us know what you think about using videos for your business. Have you tried it before? If not, what is holding you back?
