Facebook recently rolled out,on a limited basis, Facebook Offers. It allows you tocreate a coupon or discount for your business and offer it up on yourfan page. The best part of Offers is that it won’t cost you a dime(other than honoring said discount).
Offers are currently only available to Facebook’s managed advertising clients. The assumption is that they will be made available to other business pages soon.
Here is how Facebook Offers will work:
- From your fan page, click Offers.
- Create an attention-grabbing headline.
- Set an expiration date.
- Upload a photo.
- Describe the terms and conditions of your offer.
- Post!
Your Offer will then show up in the news feeds of your fans. When your fan clicks the link to redeem the Offer, it will be e-mailed directly to them. You, however, will not have access to their email address.
The only thing that is not clear is whether Facebook will allow you to set limits on the number of Offers redeemed. If you are a one-man operation, and you somehow manage to “sell” 500 Offers, will you be able to handle the additional business?
Facebook Offers doesn’t replace Facebook Ads, since Offers will only be seen by current fans. However, if used properly, it will provide an additional way to reach your fans and potential customers without overwhelming them.
Do you offer coupons at your business? Would you be interested in using a service like Facebook Offers?
